• Worked with 100+ startups • Former Rocket Internet APAC CFO • Award winning team • Winner of innovation leadership award
A new direct-to-consumer (D2C) business looking to launch in Indonesia and Thailand.
Complex laws in Indonesia and Thailand and regulatory ban on foreign owned e-commerce retail business were a significant challenge for the launch.
Discussions with leadership team, investors of the business to understand short terms and long term business goals
Study and analysis of Indonesia and Thailand laws along with local partners to identify challenges and legal/regulatory roadblocks
Develop 2-3 potential structures which are law compliant and at the same time do not hinder business performance
Brainstorm with the senior management and investors to finalise 1 structure and start implementation of the same
Set up legal, tax, financing, shareholding structure to launch in Indonesia and Thailand
Efficient and simple legal and operational structure to scale business rapidly
Protect shareholder interest
Compliance with local laws
Worked with local partners to implement the final structure
Ensured shareholder and senior leadership interest are protected through documentation and implementing appropriate controls
Operationalise the structure initially to get ready for launch and expansion
In 12 months, it’s a multi-million $ business with no significant
challenges faced operationally, legally or from tax perspective
Resulted in increasing valuation of the company by 25%
