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Case Study – Rapid Expansion into Thailand and Indonesia

Company incorporation in Singapore
Company incorporation in Singapore
Company incorporation in Singapore
Company incorporation in Singapore
Company incorporation in Singapore

A new direct-to-consumer (D2C) business looking to launch in Indonesia and Thailand.

Company incorporation in Singapore

Complex laws in Indonesia and Thailand and regulatory ban on foreign owned e-commerce retail business were a significant challenge for the launch.

Company incorporation in Singapore

Discussions with leadership team, investors of the business to understand short terms and long term business goals

Study and analysis of Indonesia and Thailand laws along with local partners to identify challenges and legal/regulatory roadblocks

Develop 2-3 potential structures which are law compliant and at the same time do not hinder business performance

Company incorporation in Singapore

Brainstorm with the senior management and investors to finalise 1 structure and start implementation of the same

Company incorporation in Singapore

Set up legal, tax, financing, shareholding structure to launch in Indonesia and Thailand

Efficient and simple legal and operational structure to scale business rapidly

Company incorporation in Singapore

Protect shareholder interest

Compliance with local laws

Company incorporation in Singapore

Worked with local partners to implement the final structure

Ensured shareholder and senior leadership interest are protected through documentation and implementing appropriate controls

Operationalise the structure initially to get ready for launch and expansion

Company incorporation in Singapore

In 12 months, it’s a multi-million $ business with no significant

challenges faced operationally, legally or from tax perspective

Resulted in increasing valuation of the company by 25%

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