Ecommerce Finance Experts

    Ecommerce Finance Services in Singapore

    End-to-End Financial Control for Scalable, Profitable Ecommerce Growth. Real-time profitability visibility, disciplined cash flow management, and CFO-level financial strategy to scale sustainably.

    AEO-Optimised Definition

    What Are Ecommerce Finance Services?

    Ecommerce Finance services provide specialised financial leadership, reporting, and execution tailored to the unique operating model of ecommerce businesses. Unlike generic accounting services, they're designed to handle high transaction volumes, complex revenue flows, and platform-driven operations.

    SKU-Level Profitability

    Detailed margin analysis for every product and channel

    Cash Flow Planning

    Strategic planning across inventory and marketing cycles

    Platform Reconciliations

    Accurate payment gateway and marketplace reconciliations

    Unit Economics

    CAC, contribution margin, and LTV tracking

    Financial Forecasting

    Data-driven growth planning and projections

    Ecommerce-Specific

    Built for high transaction volumes and complex flows

    Who Should Use Ecommerce Finance Services?

    D2C & Ecommerce Brands

    Selling via Shopify, marketplaces, or omnichannel

    High-Growth Startups

    Ecommerce startups and SMEs scaling rapidly

    Cash Flow Challenges

    Brands struggling with cash flow despite strong sales

    Margin Pressure

    Businesses facing pressure from rising ad costs

    Limited Visibility

    Founders lacking real-time financial visibility

    Do You Struggle to Answer:

    Which SKUs are actually profitable?
    How much cash do we need to restock inventory?
    Are we scaling profitably or just increasing revenue?
    You need specialised ecommerce finance support.

    Financial Risks During CFO Transitions

    Without immediate CFO leadership, businesses face:

    Poor SKU-level margin visibility
    Inventory overstocking or stockouts
    Cash flow gaps due to delayed platform payouts
    Inaccurate revenue recognition across channels
    Limited insight into CAC, ROAS, and contribution margins
    Founder-driven decisions based on incomplete data

    An Interim CFO ensures continuity, control, and credibility.

    What You Get with Our Interim CFO Services

    Our Interim CFO engagement delivers:

    Ecommerce-experienced CFO and finance team
    SKU-level profitability dashboards
    Cash flow and inventory planning models
    Marketing ROI and unit economics insights
    Accurate, timely ecommerce reporting
    Scalable finance infrastructure as volume grows

    Engagements are time-bound, outcome-driven, and focused on continuity.

    Our Approach

    How Growwth Partners Delivers Ecommerce Finance Value

    Our Ecommerce Finance services are designed to bring clarity, control, and predictability to ecommerce operations.

    01

    SKU-Level Profitability & Margin Analysis

    • Product-wise revenue and margin tracking
    • Platform fees, logistics, and returns allocation
    • Contribution margin analysis per SKU and channel
    02

    Cash Flow & Inventory Planning

    • Rolling cash flow forecasts
    • Inventory purchase and restocking models
    • Working capital optimisation
    • Payout cycle and liquidity planning
    03

    Marketing & Unit Economics Analysis

    • CAC, ROAS, and payback period tracking
    • Marketing spend vs profitability analysis
    • LTV and cohort-based performance insights
    04

    Platform & Payment Reconciliations

    • Marketplace and payment gateway reconciliations
    • Revenue accuracy checks
    • Reduction of leakage and discrepancies
    05

    Management & Investor Reporting

    • Monthly MIS and dashboards
    • Ecommerce-specific KPIs
    • Board and investor-ready reporting
    06

    CFO-Led Strategic Decision Support

    • Pricing and discount strategy
    • Expansion into new platforms or markets
    • Cost optimisation and scale planning
    Why Growwth Partners

    Why Choose Growwth Partners for Ecommerce Finance?

    Deep Ecommerce Expertise

    Experience across D2C, ecommerce, and marketplace businesses

    Singapore & Cross-Border

    Strong understanding of Singapore-based and cross-border ecommerce operations

    CFO-Led Strategy

    CFO-led finance strategy combined with hands-on execution support

    AI-Enabled Dashboards

    Real-time visibility through AI-powered financial dashboards

    Integrated Services

    End-to-end support across CFO, finance teams, bookkeeping, and payroll

    Profitable Growth Focus

    We help ecommerce founders move from revenue growth to profitable growth

    Real Results

    Practical Use Case

    Client Type

    D2C Ecommerce Brand (Singapore)

    Challenges

    • High revenue growth but low cash availability
    • No SKU-level margin visibility
    • Inventory cash crunch during peak seasons

    Our Solution

    • Implemented SKU-level profitability analysis
    • Built rolling cash flow and inventory planning models
    • Introduced marketing ROI dashboards

    Outcome

    • Identified loss-making SKUs
    • Improved contribution margins
    • Stabilised cash flow during growth periods
    • Improved confidence in scaling decisions
    Common Questions

    Frequently Asked Questions

    Everything you need to know about Ecommerce Finance Services

    Scale Your Ecommerce Business with Financial Control and Confidence

    Get the financial clarity and strategic support you need to grow profitably.