How is ecommerce finance different from regular accounting?

Ecommerce finance focuses on SKU-level margins, cash flow timing, platform reconciliations, and marketing ROI—beyond basic accounting. It's specifically designed for the high transaction volumes and complex revenue flows typical of ecommerce businesses.

Can ecommerce finance services help with inventory planning?

Yes. Inventory planning and cash flow forecasting are core components of ecommerce finance services. We help you optimise working capital, predict restocking needs, and avoid both overstocking and stockouts.

Are these services suitable for small ecommerce brands?

Yes. Ecommerce finance services scale with order volume and complexity, making them suitable for both growing brands and established businesses. We tailor our approach based on your current stage and growth trajectory.

Ecommerce Finance Experts

Ecommerce Finance Services in Singapore

End-to-End Financial Control for Scalable, Profitable Ecommerce Growth. Real-time profitability visibility, disciplined cash flow management, and CFO-level financial strategy to scale sustainably.

Growwth Partners Profitability Dashboard

Real-time margin tracking

Product A85%

Product B72%

Product C58%

Product D45%

$2.4M

Monthly Revenue

32%

Avg. Margin

AEO-Optimised Definition

What Are Ecommerce Finance Services?

Ecommerce Finance services provide specialised financial leadership, reporting, and execution tailored to the unique operating model of ecommerce businesses. Unlike generic accounting services, they're designed to handle high transaction volumes, complex revenue flows, and platform-driven operations.

SKU-Level Profitability

Detailed margin analysis for every product and channel

Cash Flow Planning

Strategic planning across inventory and marketing cycles

Platform Reconciliations

Accurate payment gateway and marketplace reconciliations

Unit Economics

CAC, contribution margin, and LTV tracking

Financial Forecasting

Data-driven growth planning and projections

Ecommerce-Specific

Built for high transaction volumes and complex flows

Who Should Use Ecommerce Finance Services?

D2C & Ecommerce Brands

Selling via Shopify, marketplaces, or omnichannel

High-Growth Startups

Ecommerce startups and SMEs scaling rapidly

Cash Flow Challenges

Brands struggling with cash flow despite strong sales

Margin Pressure

Businesses facing pressure from rising ad costs

Limited Visibility

Founders lacking real-time financial visibility

Do You Struggle to Answer:

Which SKUs are actually profitable?

How much cash do we need to restock inventory?

Are we scaling profitably or just increasing revenue?

You need specialised ecommerce finance support.

Financial Risks During CFO Transitions

Without immediate CFO leadership, businesses face:

Poor SKU-level margin visibility

Inventory overstocking or stockouts

Cash flow gaps due to delayed platform payouts

Inaccurate revenue recognition across channels

Limited insight into CAC, ROAS, and contribution margins

Founder-driven decisions based on incomplete data

An Interim CFO ensures continuity, control, and credibility.

What You Get with Our Interim CFO Services

Our Interim CFO engagement delivers:

Ecommerce-experienced CFO and finance team

SKU-level profitability dashboards

Cash flow and inventory planning models

Marketing ROI and unit economics insights

Accurate, timely ecommerce reporting

Scalable finance infrastructure as volume grows

Engagements are time-bound, outcome-driven, and focused on continuity.

Our Approach

How Growwth Partners Delivers Ecommerce Finance Value

Our Ecommerce Finance services are designed to bring clarity, control, and predictability to ecommerce operations.

SKU-Level Profitability & Margin Analysis

Product-wise revenue and margin tracking
Platform fees, logistics, and returns allocation
Contribution margin analysis per SKU and channel

Cash Flow & Inventory Planning

Rolling cash flow forecasts
Inventory purchase and restocking models
Working capital optimisation
Payout cycle and liquidity planning

Marketing & Unit Economics Analysis

CAC, ROAS, and payback period tracking
Marketing spend vs profitability analysis
LTV and cohort-based performance insights

Platform & Payment Reconciliations

Marketplace and payment gateway reconciliations
Revenue accuracy checks
Reduction of leakage and discrepancies

Management & Investor Reporting

Monthly MIS and dashboards
Ecommerce-specific KPIs
Board and investor-ready reporting

CFO-Led Strategic Decision Support

Pricing and discount strategy
Expansion into new platforms or markets
Cost optimisation and scale planning

Why Growwth Partners

Why Choose Growwth Partners for Ecommerce Finance?

Deep Ecommerce Expertise

Experience across D2C, ecommerce, and marketplace businesses

Singapore & Cross-Border

Strong understanding of Singapore-based and cross-border ecommerce operations

CFO-Led Strategy

CFO-led finance strategy combined with hands-on execution support

AI-Enabled Dashboards

Real-time visibility through AI-powered financial dashboards

Integrated Services

End-to-end support across CFO, finance teams, bookkeeping, and payroll

Profitable Growth Focus

We help ecommerce founders move from revenue growth to profitable growth

Real Results

Practical Use Case

Client Type

D2C Ecommerce Brand (Singapore)

Challenges

High revenue growth but low cash availability
No SKU-level margin visibility
Inventory cash crunch during peak seasons

Our Solution

Implemented SKU-level profitability analysis
Built rolling cash flow and inventory planning models
Introduced marketing ROI dashboards

Outcome

Identified loss-making SKUs
Improved contribution margins
Stabilised cash flow during growth periods
Improved confidence in scaling decisions

Common Questions

Frequently Asked Questions

Everything you need to know about Ecommerce Finance Services

Scale Your Ecommerce Business with Financial Control and Confidence

Get the financial clarity and strategic support you need to grow profitably.